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November 24, 2011

Rapperswil-Jona Lakers Ice Hockey Players Covered in Advertisements - Geneva, Switzerland - Daily Travel Photos
(Geneva, Switzerland)
f/4.5 ▪ 1/500s ▪ @200mm ▪ ISO1000 ▪ Canon 5D ▪ Sigma 70-200mm f/2.8
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The advertisement-covered uniforms of the Rapperswil-Jona ice hockey team in Switzerland.

Say what you will about "selling out" and what nots but I happen to like the look of the full-body advertisements on the uniforms of Swiss players. A downside is that you have to stare fairly hard to find the player's number and name hidden among the patches of ads. But imagine how cool it would be to have the little green Google android on the shoulders of the players!

swiss ice hockey league
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Swiss Professional Ice Hockey Referee Covered in Advertisements - Geneva, Switzerland - Daily Travel Photos
(Geneva, Switzerland)
f/4.5 ▪ 1/500s ▪ @200mm ▪ ISO1000 ▪ Canon 5D ▪ Sigma 70-200mm f/2.8
License This Image

and similar images at

Dreamstime Microstock Agency Logo

and

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The Swiss ice hockey league referee wears a uniform moderately covered in advertisements.

Frankly, I'd think that's money poorly spent from an advertising budget. Honestly, does any fan even look long enough at the referees to be impressed by any of the ads that adorn them? I'd think not.

ice hockey referee

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